Everybody has been dying to see an official movie trailer.
And now, the red band trailer has been leaked to the internet.
Or has it?
In what appears to be a leaked movie trailer for director David Fincher’s “The Girl with the Dragon Tattoo” we get our first glimpse of what’s to come.
But some experts are saying it was not a leak at all, but rather a clever marketing ploy by Sony to make it look like a leak.
“If this was a real leak, Sony would have pulled that trailer off YouTube so fast it wouldn’t have been funny. This was no leak. The sound is exceptional, and there is an American MPAA rating that shouldn’t be there in a European trailer. We think Sony knew exactly what they were doing”.
This looks an awful lot like a “Cloverfield” type viral video stunt by Sony to get the trailer into American hands, and the web site shown at the end of the trailer redirects to Sony’s main move portal.
Sneaky? Yes, and very effective.
This would not be the first time Sony has used viral videos to promote an upcoming project.
The film remake of the popular book is said to be costing $100 Million to complete and stars Daniel Craig, Christopher Plummer, Stellan Skarsgård, Rooney Mara, Embeth Davidtz.
For those not familiar with “The Girl With the Dragon Tattoo” book, here is a little overview.
The original Swedish title translated into English as "Men Who Hate Women"), and is an award-winning crime novel by Swedish author and journalist Stieg Larsson, the first in his "Millennium series".
A complete plot summary can be found here on Wikipedia.
After seeing this movie trailer and knowing about the book trilogy – we can’t wait to see this movie.
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