Wednesday, June 15, 2011
Product Placement in Radio
Talk show hosts like Glenn Beck, Rush Limbaugh, Sean Hannity, and Mark Levin are offering paid endorsements as part of the regular content of their show. Not as separate commercials, not identified as commercials, just part of the usual "the liberals are destroying this country" garbage they repeat over and over and over and over and over and over and over again. And they're being paid millions to do it.
Full details are here.
I don't suppose this bothers any of their listeners. It certainly doesn't bother their lapdog defender Talkers Magazine's Founder and Editor Michael Harrison, who twists himself into a pretzel defending it in the article.
It's beyond slimy as far as I'm concerned.