Thursday, June 2, 2011
When you play it, say it
Of course it was a terrible idea, because people actually like to know the name of the song they're hearing and/or the artist that is performing it. CBS Radio is taking steps now to correct that twenty year mistake. Dan Mason, the head of CBS Radio, had a chat with the New York Times to explain it.
I realize he's only doing it to soothe relations with the music industry because they're trying to get more money in royalties, but I don't care that the motivation isn't pure. It's still the right thing to do. Every now and then radio lucks into a good decision because the economics call for it, and this is one of those moments.